Certified Origins

Certified Origins

Introduction

Introduction

Certified Origins exports premium extra virgin olive oil and private label products to top US retailers including Costco.

Year

2022

Industry

Private Label Company and GDO

Scope of work

/

Art Direction

/

Creative Direction

/

Digital Marketing

Timeline

2 years

Introduction

Certified Origins exports premium extra virgin olive oil and private label products to top US retailers including Costco.

Year

2022

Industry

Private Label Company and GDO

Scope of work

/

Art Direction

/

Creative Direction

/

Digital Marketing

Timeline

2 years

Challanges, Actions, Results

Challanges, Actions, Results

Challanges, Actions, Results

The goal was to equip the sales team with a compelling, emotional storytelling asset for trade shows and business meetings. We needed to convey transparency, quality, and international vision through video.

I directed and produced several branded short film that blends live footage, 3D animations, and stylized scenes, following the EVOO journey from Mediterranean fields to US stores. This taught me how to connect brand storytelling with business needs, orchestrating multiple creative layers into a cohesive narrative in a fully B2B framework.

guglielmo.ruben

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Let’s talk.

Tell me more about your project. Branding, campaigns, strategy. I'll help you bring it to life.

Quick response.

If you’re thinking to collaborate, I’d love to hear from you.

Clear next steps.

After the consultation, I’ll provide you with a detailed recap.

Art & Creative Director

Milan, Italy

Guglielmo Ruben

guglielmo.ruben

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell me more about your project. Branding, campaigns, strategy. I'll help you bring it to life.

Quick response.

If you’re thinking to collaborate, I’d love to hear from you.

Clear next steps.

After the consultation, I’ll provide you with a detailed recap.

Art & Creative Director

Milan, Italy

Guglielmo Ruben

guglielmo.ruben

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell me more about your project. Branding, campaigns, strategy. I'll help you bring it to life.

Quick response.

If you’re thinking to collaborate, I’d love to hear from you.

Clear next steps.

After the consultation, I’ll provide you with a detailed recap.

Art & Creative Director

Milan, Italy

Guglielmo Ruben