Will is Italy’s leading digital editorial platform, known for its distinctive tone and accessible approach to complex topics. The challenge was to create a consistent visual identity for their recurring short-format video series, boosting engagement without losing depth.
As Art Director, I led the creative development of the visual structure for each series, working on formats tailored for high performance on Instagram. I helped shape a style that felt coherent, socially native, and editorially smart, strengthening their identity through a visually bold yet accessible language.
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(2016-25©)
