As Creative Director, I led a strategic overhaul aimed at refreshing the agency’s branding and amplifying its business growth. The challenge was to realign visual identity, positioning, and communication with the evolving ambition of the studio, making it resonate with international clients across both EU and US.
As Creative Director, I led the rebranding from the inside out, starting with a full redesign of logo, website, and tone of voice. We transformed the agency’s studio into a storytelling space, revamped our social media, and refined the brand’s offer to match market expectations. This was a chance to lead with full creative autonomy, bringing design and strategy together.
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(2016-25©)