The Armin Bar (Miami | Milan)

The Armin Bar (Miami | Milan)

Introduction

Introduction

The Armin Bar is a boutique agency based between Milan and Miami, crafting brand (re)launch strategies and digital experiences for companies with transatlantic roots between EU and US, working across luxury, food & beverage, and lifestyle sectors.

Year

2023-2025

Industry

Marketing Agency

Scope of work

/

Creative Direction

/

Art Direction

/

Branding

/

Digital Marketing

Timeline

12 weeks

Introduction

The Armin Bar is a boutique agency based between Milan and Miami, crafting brand (re)launch strategies and digital experiences for companies with transatlantic roots between EU and US, working across luxury, food & beverage, and lifestyle sectors.

Year

2023-2025

Industry

Marketing Agency

Scope of work

/

Creative Direction

/

Art Direction

/

Branding

/

Digital Marketing

Timeline

12 weeks

Challanges, Actions, Results

Challanges, Actions, Results

Challanges, Actions, Results

As Creative Director, I led a strategic overhaul aimed at refreshing the agency’s branding and amplifying its business growth. The challenge was to realign visual identity, positioning, and communication with the evolving ambition of the studio, making it resonate with international clients across both EU and US.

As Creative Director, I led the rebranding from the inside out, starting with a full redesign of logo, website, and tone of voice. We transformed the agency’s studio into a storytelling space, revamped our social media, and refined the brand’s offer to match market expectations. This was a chance to lead with full creative autonomy, bringing design and strategy together.

guglielmo.ruben

Have a project in mind?

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Let’s talk.

Tell me more about your project. Branding, campaigns, strategy. I'll help you bring it to life.

Quick response.

If you’re thinking to collaborate, I’d love to hear from you.

Clear next steps.

After the consultation, I’ll provide you with a detailed recap.

Art & Creative Director

Milan, Italy

Guglielmo Ruben

guglielmo.ruben

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell me more about your project. Branding, campaigns, strategy. I'll help you bring it to life.

Quick response.

If you’re thinking to collaborate, I’d love to hear from you.

Clear next steps.

After the consultation, I’ll provide you with a detailed recap.

Art & Creative Director

Milan, Italy

Guglielmo Ruben

guglielmo.ruben

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell me more about your project. Branding, campaigns, strategy. I'll help you bring it to life.

Quick response.

If you’re thinking to collaborate, I’d love to hear from you.

Clear next steps.

After the consultation, I’ll provide you with a detailed recap.

Art & Creative Director

Milan, Italy

Guglielmo Ruben