The task was to launch a culturally hybrid sake brand with global appeal while staying rooted in Heavensake’s premium DNA. SAKE BABY! needed a fresh visual voice and a campaign that bridged physical and digital spaces.
I led the campaign from creative concept to production, including photoshoots, videos, temporary store design, and 3D content. The result was a full-funnel campaign that translated Japanese aesthetics into bold, Gen Z-friendly formats. This project refined my ability to work on high-creativity B2C scenarios.
Next projects.
(2016-25©)
